Being a great attorney doesn’t mean you’ll retain quality clients or build a successful, respected law practice. In fact, if you don’t have a significant online presence, positive reviews, and a powerful website, you’re going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.
Gigi Grandoli is a litigation and paralegal expert who has a deep understanding of what elements are needed to make a law firm successful.
Speakeasy Marketing guides law firms and private attorneys to their greater success, advising them on marketing strategies and putting plans into action, productive targeted marking efforts that yield new, and better, clients.
Grandoli talks about her journey and how she became interested in pursuing her career in the legal space. As she recounts, she fell into the law arena by accident, starting years back as a file clerk, but before long she was moved quickly up the chain and today she does critical litigation paralegal work, often in the personal injury law area.
Grandoli talks about some of the mistakes small and large firms make. One problem is that firms often seek the cheapest, most expendable employees at the entry-level positions, but Grandoli states this creates a situation that could present major problems. Cutting costs on salary at this level, by bringing on just ‘anyone’ can damage your firm because the lower-level employees can make or break your business. It’s important to give your lower-level employees a feeling that they are important to the firm, and empower them.
Grandoli talks about the importance of incoming calls and having employees on staff who can field calls in an informed manner. For example, you never want a client to call in and get a feeling that the admin staff doesn’t know what they’re doing. If a client or a potential client calls in, don’t tell the client you don’t know the answer to their question; tell the client that you will put them on a brief hold and get them the answer!
Grandoli states that it’s critically important to let admin staff know that they can come to you, as the principal of the firm, or associate, or senior paralegal, etc., to let the admin staff know that there are no dumb questions, that every detail is important—so let’s talk about it!
Categories: Business
Tags: attorney, law practice, marketing
