Generating Demand: Stories from the B2B Trenches
Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB – it’ll be fun!
Categories: Business, Education, Technology
Tags: b2b, campaigns, content marketing, content syndication, demand gen, demand generation, email automation, email marketing, lead gen, lead generation, market research, marketing, marketing campaigns, marketing programs, marketing qualified leads, mql, mqls, product marketing, sales accepted leads, sales opportunities, sales qualified leads, sales ready leads, surveys