Ueber-Brands
Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine – we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings 😉 Dilmah Tea is the pioneer you might not have heard about when it comes to fairer trade practices, implementing sustainable operating processes, educating consumers and to being founded on the belief that purveying a superior product needs to go hand-in-hand with helping to create a better socio-economical and natural environment. Listen to our interview with its CEO. Continue reading →
Categories: Business, Society & Culture
Tags: advertising, brand management, Branding, communication, Kuehlwein, luxury, marketing, mission, myth, positioning, premium, prestige, schaefer, seduction, storytelling, uberbrand, ueberbrand, unselling